Effective Date: April 10, 2026
Last Updated: April 10, 2026
Dr. Sarai Koo respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit www.drsaraikoo.com or www.saraikoo.com, subscribe to the Integration Under Pressure newsletter, complete a form, download a resource, register for an event, submit an inquiry, make a purchase, or otherwise interact with Dr. Sarai Koo online. By using this website or submitting information through it, you acknowledge this Privacy Policy.
1. Who We Are
Personal information collected through this website may also be used by or shared with Project SPICES LLC and affiliated brands, programs, initiatives, and websites operated under Dr. Sarai Koo’s oversight or common management, as described in this Privacy Policy. These affiliated brands and websites, including but not limited to:
www.projectspices.com
www.winningpathway.com
www.coachingspecialty.com
www.relationshiplovetips.com
For purposes of this Privacy Policy, “we,” “us,” and “our” refer to Dr. Sarai Koo and, where applicable as described in this Privacy Policy, Project SPICES LLC and affiliated brands, programs, initiatives, and websites operating within this business ecosystem.
2. Scope of This Privacy Policy
This Privacy Policy applies to personal information collected through: this website forms and landing pages connected to this website newsletter subscriptions, including Integration Under Pressure downloads, registrations, applications, and inquiries submitted through this website products, services, events, content, and communications offered through this website This Privacy Policy does not apply to third-party websites, platforms, or services that we do not own or control, even if this website links to them.
3. Personal Information We Collect
Depending on how you interact with this website, we may collect the following categories of personal information: Identifiers and contact information- This may include your name, email address, phone number, mailing address, billing address, business name, social media handle, or other similar identifiers.
Commercial information -This may include information about purchases, registrations, subscriptions, participation in programs or events, customer records, and related transaction history.
Payment and billing information - If you purchase a product or service through this website, payment-related information may be collected and processed by our payment processors and ecommerce or checkout providers. We may receive transaction details, billing details, payment status, and related records, but we do not necessarily store full payment card information ourselves.
Internet or other electronic network activity information - This may include IP address, browser type, device type, operating system, referral source, page views, session activity, clicks, usage information, and other website interaction data.
Approximate geolocation information - This may include general location inferred from an IP address or device settings.
Professional or business-related information - If you contact us in connection with speaking, consulting, coaching, collaborations, partnerships, media, or business opportunities, we may collect professional details such as title, organization, industry, and related business information.
User-submitted content and communications - This may include information you provide in forms, applications, surveys, questionnaires, support messages, comments, event registrations, bookings, and other communications.
Audio, visual, or participation information - If you participate in an event, webinar, training, workshop, call, or similar offering, we may collect registration details, attendance information, recordings, chat submissions, and related participation information where applicable.
Sensitive personal information - Depending on what you choose to submit and the nature of the offering, we may receive limited categories of sensitive personal information, such as account credentials, payment-related details handled through service providers, or information you voluntarily share in an application, intake form, or private communication. We do not use or disclose sensitive personal information except as reasonably necessary to provide requested services, operate the business, comply with law, protect security, or as otherwise permitted by applicable law.
Inferences - We may draw inferences from the information we collect to better understand preferences, interests, engagement, and likely interest in certain content, services, or offerings.
4. Sources of Personal Information
We may collect personal information: directly from you when you submit a form, subscribe, register, book, purchase, contact us, or otherwise communicate with us automatically through your browser, device, cookies, pixels, and use of this website from service providers that help us operate this website and related systems from analytics, advertising, email marketing, CRM, ecommerce, payment, scheduling, social media, and customer support tools from Project SPICES LLC or affiliated brands and initiatives within this ecosystem, where consistent with this Privacy Policy
5. How We Use Personal Information
We may use personal information for the following purposes:
to operate, maintain, improve, and secure this website
to provide newsletters, resources, downloads, event communications, and requested materials
to communicate with you about Integration Under Pressure, Dr. Sarai Koo content, services, programs, products, events, offers, and updates
to communicate with you, where disclosed here, about related content, services, programs, products, or opportunities associated with Project SPICES LLC and affiliated brands, initiatives, or websites within the same ecosystem
to process purchases, payments, registrations, bookings, and related transactions
to deliver products, services, programs, memberships, digital content, customer support, and account-related communications
to personalize content, communications, recommendations, and user experience
to analyze traffic, engagement, campaign performance, conversions, and audience interests
to maintain subscriber lists, contact records, internal business systems, and customer relationship management tools
to conduct remarketing, retargeting, audience building, and advertising measurement where used
to detect, prevent, or investigate fraud, misuse, chargebacks, security issues, or other harmful activity
to enforce our policies, terms, and legal rights
to comply with applicable law, legal process, accounting, tax, financial, or regulatory obligations
to manage billing, refunds, disputes, chargebacks, and financial risk
If you subscribe through this website, you understand that your information may be used to send you communications from Dr. Sarai Koo and, where relevant and disclosed here, from Project SPICES LLC and affiliated brands, programs, initiatives, or websites within the same business ecosystem. Marketing emails will include an unsubscribe mechanism, and you may opt out of promotional emails at any time. CAN-SPAM gives recipients the right to stop future commercial emails, and businesses must provide a way to opt out.
6. Cross-Brand Use Within the Business Ecosystem
Because Dr. Sarai Koo oversees an interconnected business ecosystem, personal information collected through this website may be accessed, used, or shared internally with Project SPICES LLC and affiliated brands, programs, initiatives, and websites for purposes consistent with this Privacy Policy.
This may include:
sending newsletters, educational content, updates, invitations, and promotional communications
coordinating operations, support, analytics, and administration
maintaining unified contact, customer, audience, and subscriber records
offering content, services, programs, products, or opportunities that may be relevant to your relationship with this ecosystem
We do not use personal information for materially different, unrelated, or incompatible purposes without updating our disclosures as required.
7. Cookies, Pixels, Analytics, and Tracking Technologies
We and our service providers may use cookies, pixels, tags, scripts, SDKs, web beacons, session replay tools, and similar technologies to:
remember preferences and settings
understand how visitors use and navigate the website
analyze traffic, performance, and engagement
improve website functionality and user experience
measure content, email, advertising, and conversion performance
support remarketing, retargeting, audience-building, and cross-context behavioral advertising activities where used
detect fraud, debug issues, and protect the security of our services
Depending on the technologies used, these tools may collect identifiers, device information, internet activity data, and similar information.
You can usually adjust your browser settings to block or delete cookies, though doing so may affect site functionality.
8. How We Disclose Personal Information
We may disclose personal information to the following categories of recipients:
Service providers and contractors - These may include providers of website hosting, ecommerce services, payment processing, analytics, advertising, CRM systems, email delivery, SMS delivery, scheduling, event technology, customer support, accounting, legal, security, and similar business services.
Project SPICES LLC and affiliated brands or initiatives - We may disclose personal information internally among Project SPICES LLC and affiliated brands, programs, initiatives, and websites under common oversight or management for the purposes described in this Privacy Policy.
Advertising, analytics, and marketing partners - Where used, we may disclose identifiers, device information, internet activity information, and related data to advertising, measurement, analytics, affiliate, and platform partners for campaign delivery, attribution, performance analysis, remarketing, and audience development.
Professional advisors and compliance-related recipients - We may disclose personal information to attorneys, accountants, auditors, insurers, regulators, law enforcement, courts, or similar parties where reasonably necessary.
Business transfer recipients - We may disclose or transfer personal information in connection with a merger, acquisition, financing, sale of assets, reorganization, bankruptcy, or similar transaction.
Legal and safety recipients - We may disclose personal information where we believe it is necessary to comply with law, respond to legal requests, enforce agreements, investigate wrongdoing, or protect rights, property, or safety.
9. Sale or Sharing of Personal Information
We do not sell personal information for money. However, some privacy laws define “sell” or “share” broadly. Depending on the technologies and advertising practices used on this website, certain analytics, retargeting, advertising, audience-matching, or cross-context behavioral advertising practices may be treated as a “sale” or “sharing” of personal information under California law. California requires covered businesses to provide a Notice at Collection and a privacy policy, including disclosures about categories collected, purposes, and whether personal information is sold or shared. If applicable law covers our activities, California residents may have the right to opt out of the sale or sharing of their personal information.
Your Right to Opt Out of Sale or Sharing - If you are a California resident, you may have the right to opt out of the sale or sharing of your personal information, including for purposes of cross-context behavioral advertising. To exercise this right, you may contact us at [email protected] or use any applicable browser-based opt-out signals such as Global Privacy Control (GPC), where supported.
10. Sensitive Personal Information
We do not use or disclose sensitive personal information for purposes other than those reasonably necessary and proportionate to provide requested services, operate the business, maintain security, prevent fraud, comply with law, and for other permitted business purposes, unless we provide any additional notices required by law. The CPPA states that collection, use, and retention must be reasonably necessary and proportionate to the disclosed purposes. (California Privacy Protection Agency)
11. Email Communications
If you subscribe to a newsletter, download a resource, register for an event, request information, make a purchase, or otherwise provide your email address through this website, we may send you:
newsletters; articles and educational content; announcements and updates; event-related communications; promotional messages; program, service, membership, or product updates; communications relating to Dr. Sarai Koo and, where disclosed here, related offerings within the same business ecosystem. You may unsubscribe from promotional emails at any time by using the unsubscribe link in the email or contacting us using the information below. We may still send transactional, administrative, service-related, account-related, purchase-related, or legally required communications where permitted. We maintain records of unsubscribe requests and honor such requests in accordance with applicable law.
12. Text Messages
If you provide a phone number and consent to receive SMS or text messages, we may send text communications consistent with your consent and applicable law, including transactional and promotional messages.
Message and data rates may apply. Consent to receive marketing text messages is not a condition of purchase. You may opt out as instructed in the message or by contacting us.
13. California Privacy Rights
If you are a California resident, and if applicable law covers our activities, you may have rights that include:
the right to know the categories of personal information collected about you
the right to know the categories of sources from which personal information is collected
the right to know the business or commercial purposes for collecting, using, selling, or sharing personal information
the right to know the categories of third parties to whom personal information is disclosed
the right to request access to personal information, where applicable
the right to request deletion of personal information, subject to exceptions
the right to request correction of inaccurate personal information
the right to opt out of the sale or sharing of personal information, where applicable
the right to limit the use and disclosure of sensitive personal information, where applicable
the right not to receive discriminatory treatment for exercising privacy rights
The California Attorney General explains that California residents may have rights to know, delete, correct, opt out of sale or sharing, and limit certain sensitive personal information uses.
To submit a privacy request, contact us at: [email protected]
We may need to verify your identity before responding to certain requests.
14. Notice at Collection
At or before the point of collection, applicable law may require notice of the categories of personal information collected, the purposes for which it is collected or used, whether it is sold or shared, and retention information or retention criteria. California’s official guidance says businesses subject to the CCPA must provide a Notice at Collection and a privacy policy. Where required, a link to this Privacy Policy or the relevant section may be provided at or before the point of data collection.
The categories of personal information we may collect are described in Section 3.
The purposes for which we use personal information are described in Section 5.
The categories of recipients to whom we disclose personal information are described in Section 8.
Our sale or sharing practices are described in Section 9.
Our retention practices are described in Section 15.
15. Data Retention
We retain personal information only for as long as reasonably necessary and proportionate for the purposes described in this Privacy Policy, including to: provide requested newsletters, content, services, programs, products, and support; maintain subscriber, customer, purchase, and business records; comply with legal, accounting, tax, contractual, payment, chargeback, and regulatory obligations; resolve disputes; enforce agreements and protect legal interests. Retention periods vary based on the category of information, the nature of the relationship, legal obligations, operational needs, fraud prevention needs, and whether a valid deletion request has been received.
For example, we may retain:
newsletter and subscriber data until you unsubscribe or request deletion, plus a reasonable period to maintain suppression lists and compliance records
transactional, order, and billing records as needed for tax, accounting, audit, refund, chargeback, and legal purposes
technical logs, analytics data, and security records for the period reasonably necessary for security, fraud prevention, diagnostics, attribution, and performance analysis
16. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, misuse, loss, alteration, or disclosure.
However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
17. Third-Party Sites and Services
This website may contain links to third-party websites, platforms, tools, plugins, embeds, payment providers, checkout tools, social media services, or other services. We are not responsible for the privacy, security, or content practices of third parties. We encourage you to review their privacy policies before providing information.
18. Children’s Privacy
This website and our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, contact us and we will take appropriate steps to review and delete the information where required.
19. International Visitors
This website is operated in the United States. If you access it from outside the United States, you understand that your information may be transferred to, stored in, and processed in the United States or other jurisdictions where our service providers operate.
20. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the Last Updated date above.
If required by law, we will provide additional notice of material changes.
21. Contact Us
If you have questions about this Privacy Policy or our privacy practices, contact us at:
Dr. Sarai Koo
Website: www.drsaraikoo.com and www.saraikoo.com