About Dr. Sarai Koo

Executive Coach • Organizational Strategist • Performance Consultant • Former CIA Officer • Creative Visionary

For 20+ years, Dr. Sarai Koo has helped leaders, teams, and organizations Re+Calibrate™ their identity, purpose, culture, and performance from the inside out.

A former CIA officer, executive coach, professor, and five-time founder, Dr. Koo blends behavioral science, identity recalibration, performance psychology, and intuitive insight to create transformation that sticks.

Whether advising CEOs, federal executives, educators, or Fortune 100 teams, she is known for asking powerful questions, illuminating hidden clarity, and delivering lasting results.

At the core of her work is the Project SPICES™ Transformational Model, a whole-person system that guides leaders through deep alignment, purposeful execution, and sustainable growth.

Her clients span the U.S. Intelligence Community, Fortune 100 companies, universities, biotech, manufacturing, nonprofits, and global institutions.

Audiences describe her as:
Commanding. Witty. Disarming. Unforgettable.

What Dr. Koo Is Known For

  • Creator of the Project SPICES™ Transformational Model

  • Recognized among the Top 100 Diversity & Community Leaders in the U.S.

  • Trained 20,000+ leaders worldwide

  • Former U.S. Intelligence Community analyst and educator

  • Trusted advisor to federal agencies, CEOs, educators & executives

  • Featured in Medium / Social Impact Heroes, Korean Times, and national publications

Professional Experience

Intelligence Community

CIA, ODNI, and leaders across the broader U.S. Intelligence Community, including defense intelligence sectors.

Corporate

Fortune 500 companies
Private equity firms
Biotech & manufacturing
Tech & financial services

Education

Universities & school districts
Adult education & global education systems

Leadership Roles

  • Founder of Project SPICES™, Winning Pathway™, Coaching Specialty™, K-Beauty Makeup™, MAPS4College™, Waymaker Management™

  • Professor (Undergraduate + Graduate)

  • Educator (Preschool through Adult School)

  • Executive/Senior Roles in federal and private sectors

  • Board Member • Trusted Strategic Advisor • Organizational Development Lead

Education & Credentials

Degrees

  • Ph.D., Education (Culture, Curriculum Studies, Program Evaluation)

  • Executive MBA Candidate (Top 10 Program)

  • M.A., Human Development – Specialization in Human Services

Executive Certifications

  • Leadership Coaching, Georgetown University (ICF PCC-Level trained)

  • Lean Six Sigma – Green Belt (CIA)

  • Certified Human Capital Institute Professional

  • Change Behavior Specialist, NASM

  • Certified Wellness Coach + Personal Trainer

  • 20+ Coaching & Performance Specializations

Assessment Certifications (Level C — Highest Level)

✓ Hogan Assessments
✓ DiSC
✓ EQ-i / EQ-i 360
✓ MBTI
✓ Change Navigator
✓ Change Style Indicator
✓ FIRO
✓ Pearman
✓ Strong Interest Inventory
…and more

The Science + Soul Behind Transformation That Sticks™

Dr. Koo’s signature Re+Calibrate™ Process aligns purpose, identity, psychology, behavior, culture, and performance systems — integrating the Project SPICES™ whole-person framework across six dimensions:

Dr. Koo’s signature Re+Calibrate™ Process aligns:

  • Purpose

  • Identity

  • Psychology & Behavior

  • Culture

  • Performance Systems

Explore the Project SPICES Framework™

It is powered by the Project SPICES™ Transformational Framework, a whole-person system integrating six dimensions:
Spiritual, Physical, Interpersonal, Cognitive, Emotional/Economic, and Social.

WHY HER WORK MATTERS

Results That Stick — Because Leadership Isn’t About Titles. It’s About Transformation.

Dr. Koo’s clients span sectors from education to tech to finance. Leaders turn to her when traditional coaching models, therapy approaches, or internal consulting have failed to produce lasting change.

Her results include:

  • Leaders report increased clarity and alignment

  • Teams experience stronger communication & cohesion

  • Organizations gain improved trust & cultural health

  • Reduced performance friction & burnout

  • Executives show increased confidence and purpose-driven decision-making

  • Measurable improvements in alignment, productivity, and culture

Ready to experience measurable transformation that lasts? Let’s Re+Calibrate™ your path.

The Strategist with a Creative Soul

Beyond boardrooms and strategy sessions, Dr. Koo channels her insight through creativity and storytelling — as a writer, actress, and producer.

Her memoir Seoul Food and film projects explore identity, purpose, and personal transformation — the same themes that shape her coaching and leadership philosophy.

“Project SPICES™ is the missing ingredient in leadership — and in life — to truly transform from the inside out. It’s what keeps growth human.”

Her unique presence — part strategist, part sage, part storyteller — helps people learn deeply, laugh freely, and lead authentically.

RESULTS MATTER.

PEOPLE MATTER MORE.

Whether navigating organizational change, reducing leadership friction, or preparing for rapid growth, Sarai helps organizations:

  • Increase team productivity

  • Strengthen aligned leadership at every level

  • Improve trust, communication & culture

  • Reduce burnout and friction

  • Connect purpose-driven leadership to measurable progress

Quick Snapshot

Over two decades, Dr. Koo has served 17,000+ individuals and partnered with organizations including:

  • ODNI

  • CIA

  • City of Cerritos

  • SELACO

  • Compass Diversified

  • QB Fabrication & Welding

  • 5AM
    … and many more.

She is certified in 15+ executive assessments and is known for helping organizations elevate both profit and purpose.

Let’s Talk Strategy


If you're ready to increase your organization's performance, alignment, and profitability — let’s have a conversation.

Books Dr. Koo has written

Media Features

  • Medium Social Impact Heroes

  • Korean Times (Top 25 Community Leaders)

  • National Diversity Leadership Conference

  • USC, DOE, Radio Seoul, and more

Written Products & Research Publications

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In the Media & News

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You’ve Tried Everything Else. Now It’s Time to Re+Calibrate™ — for Results That Stick.

Schedule your Re+Calibration™ Session and see measurable change within 90 days.

Trusted by Leaders Across Government, Education & Private Industry.

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© 2025 Dr. Sarai Koo | Transformation That Sticks™ -Transformation That Sticks™ — from Individuals to Organizations. All rights reserved.